With personas, it becomes easy to understand your prospects and what they are all about.
(FYI, just in case you are wondering what we are speaking of, personas refer to general and fictional characteristics, which include various goals, needs, as well as the behavior patterns among potential or existing customers). Understanding the buying patterns of your target audience makes it easier for you to approach your prospects in the best possible way. Not one! Even though they may have an idea who their persona is, they have never taken the time to update it in their HubSpot. In our experience, no B2B tech company that we have ever onboarded had the Buyer Persona section filled out in their HubSpot.
However, did you know that you might be missing out on some of the best features that can help you generate more leads and close more clients if used properly? Most probably, you are using the HubSpot Marketing section to create emails, landing pages, forms, and workflows, and also to maintain and organize contacts.
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